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Justin Bieber is now 17 and has recently been in the news for romancing it up with Selena Gomez. However, with his new fragrance commercial, he is all about a blonde. The 23-year-old in the commercial is a fashion model and actress Dree Hemingway. She has done large campaigns for Gucci, Valentino, H&M, Chanel, Jean Paul Gautier and more.

The commercial starts with the blonde actress spraying Bieber’s fragrance called “Someday” on her neck. Then it gets pretty cheesy because she flies away with Bieber. However, since so many girls are obsessed with this young heartthrob he might just have the right idea. A guy making a fragrance for a girl – I bet he’s going to bank.