Gwyneth Paltrow is the new face of Lindex, a Swedish fashion line. She is the ‘Modern Preppy’ girl for their Spring 2012 campaign. Gwyneth gushed about the collection explaining:

“I really love the clothes! I would never represent a brand that I wouldn’t wear myself. I love the top and shorts that I was photographed wearing, as well as the chinos and blazer. These are the kinds of clothes that I wear everyday. I also love stripes and I wear striped clothing practically all the time.”