Say what you will about Kylie Jenner, but she’s a pretty bossy businesswoman. I’m talking about her lip kit collections, which sell out within, like, a minute of going on sale, every damn time. One of her newest colors is called “Love Bite,” and surprisingly or not, it actually resembles a…love bite.
Here are the color swatches of her newest kit:
21-year-old Ashley Sardella first noticed the hue’s appropriate title, posting it to her Twitter where it was liked over 22,000 times and retweeted almost 9,000 times.
Sardella told BuzzFeed News that “We saw the lipstick and were like, ‘Oh, let’s see if its the same color! And it was and we all thought it was so funny.’” Twitter agreed:
Kylie retweeted Ashley, presumably because she matched the hue to an actual hickey:
“When Kylie retweeted me I started screaming with excitement and I cried,” she said. “I can’t believe it turned this big. It is actually amazing.”