14 Ways Your Beauty Obsession Can Fight Breast Cancer

All October long, pink reigns supreme—from football fields to 5Ks to beauty counters. During Breast Cancer Awareness month, so many individuals and charities are working to raise funds for research into the cause, prevention, treatment and cure of breast cancer. There are many ways to participate and help affect change. You can join in on a walk, donate directly to an organization of your choice, or you can go out and shop.

Countless retailers and merchants offer a portion of their proceeds to selected charities during this month to show their solidarity in the cause. If you’re an beauty junkie, you’ll be happy to learn that some of your favorites are in on the cause. Here, 15 brands you can buy to support Breast Cancer Awareness and feed your ~obsession~.

1. Ulta

During the month of October, when you purchase any of Ulta’s curated Beauty’s BCRF Collection, priced at $5 each, 50% of the purchase price goes to the Breast Cancer Research Foundation. Items include Kisses and A Cure Wristlet, The Positivity of Pink Crystal Compact, Passion for Pink Cosmetic Bag, Love & Hope Bangle Bracelets, Key for Strength Pendant Necklace, Fearless Heart Jewelry Case, and Kiss of Courage Pom Pom Bag Charm.


2. Born Skincare

Using grapes as its main ingredient, Born Skincare products are chemical-free, antiallergenic, and anti-inflammatory. A fan favorite: Essence Facial Moisturizer to hydrate and smooth the skin. During the month of October, 5% of sales will be donated to the Breast Cancer Fund.


3. Georgie’s Faux Lashes

La Petite is Georgie Beauty’s “Buy One, Give One” lash set. The natural style is lightweight and delicate, modeling after real lashes. For every one purchased, Georgie Beauty donates a set to a Lipstick Angels and Fighting Pretty.

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4. Beauty Bakerie

The cruelty-free cosmetic line was founded by a breast cancer survivor herself. The brand supports breast cancer awareness everyday, but during the month of October, they are celebrating awareness by putting all of their pink products on sale. Customers get 15% off and 15% of all proceeds are donated to breast cancer awareness initiatives.


5. Le Metier de Beaute

To support Breast Cancer Awareness, Le Metier introduced a new limited edition Kaleidoscope Eye Kit. It contains four complementary shades to create a prism of color for the eye in an easy-to-carry design that includes a mirror at the top. A donation of 30% of the total Kaleidoscope sales will go to the Susan G. Komen foundation.


6. Skinn Cosmetics

In recognition of Breast Cancer Awareness month, Skinn Cosmetics will be donating 100% of the sale proceeds for their Lip 6x Balm in Watermelon. All proceeds will go to benefit Bright Pink. Lip 6x Balm is formulated with Volulip, Maxilip, filling spheres, vitamin C, and Revinage to enhance plumpness and improve lip curvature.

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7. Pevonia Skincare

Pevonia’s line of natural skincare solutions is made using highly sustainable processes in line with the company’s stance on environmental conservation. During the month of October 3% of all profits from their website sales will go to support the Susan G. Komen foundation.


8. Drybar

Drybar is offering a limited edition pink travel-sized Detox Dry Shampoo. Cute! For each product sold, Drybar will donate $1 to City of Hope in support of breast cancer research.

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9. Preheels

Pretty much as the name suggests, this aerosolized spray creates a strong, invisible barrier on the skin that blocks friction to ward off those painful AF blisters and irritation you might get by wearing some seriously hot heels. This month, the brand is donating 5% of profits to the Cancer Research Institute to support its innovate work on a new, smarter class of cancer treatment called immunotherapy.


10. Joico

A special limited edition pink bottle design of the Joico Power Whip will support the City of Hope. The alcohol-free designing foam gives all hair types extra moisture, body, and shine. Bonus: SPF in the whip protects your locks against damaging UV rays.

joico 14 Ways Your Beauty Obsession Can Fight Breast Cancer

11. My Makeup Brushes

These high-quality monogrammed makeup brush sets come in custom cases that are made specifically for the set you choose. Made in the U.S., they come in both natural and synthetic fibers. This month, 10% of sales will go to Look Good Feel Better.

pfullnb 14 Ways Your Beauty Obsession Can Fight Breast Cancer12. EyeBuyDirect

These flattering frames come in shades of pink, champagne, and clear and are available in prescription, nonprescription and digital protection lenses. This October, EyeBuyDirect is donating 15% of sales from its Think Pink collection to the National Breast Cancer Foundation.

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12. Mad Hippie

A fave of many celebs, Mad Hippie’s goal is to create the safest and most effective products on the market utilizing scientifically advanced actives coupled with lots o’ antioxidants. This month, $1 of every website sale will be donated to breast cancer research.

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13. Glossique

Like gel polish but better, these nail wraps are non-toxic and chemical-free. Glossique has designed an exclusive nail wrap to promote breast cancer awareness through the signature pink ribbon motif and also included three other patterned wraps that will contribute to the cause. They will donate 20% of sales from these designs to the Breast Cancer Research Foundation.

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14. iS Clinical’s Poly-Vitamin Serum

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This intensive, revitalizing formula, deeply hydrates the skin with a delivery of a powerful combination of essential vitamins, bionutrients, and age-fighting antioxidants to improve the appearance of texture, tone, and overall integrity of the skin. iS Clinical is donating 100% of the sales of the serum to National Breast Cancer Coalition.

Related-ish: 9 Incredible Charities That Make It Easier To Be A Woman

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