Victoria’s Secret isn’t exactly known for being the most body positive brand for women out there. Since just about forever, they’ve been criticized for hiring models who really don’t represent their average customer, and they’ve been petitioned to carry a wider range of sizes so plus-size women can wear pretty lingerie, too. No matter what, the lingerie brand seems to stand behind the idea that they’re selling ~fantasy~ vs. reality—and that fantasy involves women who look one particular way and are airbrushed to the max. ‘Til now? Maybe?
VS released photos of model Jasmine Tookes behind-the-scenes of a recent shoot.
The photos were meant to hype the news that Tookes is wearing the big deal Fantasy Bra the company’s annual fashion show, which will air on December 5. But what’s even cooler is that the images show the model’s stretch marks in all their glory!
If you look closely, you can see stretch marks on Tookes’ thighs in these unretouched behind-the-scenes shots.
Here’s a zoomed-in version.
It’s not clear whether the brand meant to release these photos without retouching them first.
They’re not making a big grand statement like Aerie, a brand that has pledged their commitment to body positivity and inclusivity by vowing not to retouch their models. Seems like it may have just been an “oops” kinda thing that actually makes them look good and is winning them surprise props.
If you look at other photos of Tookes for the campaign and on her Insta, she’s all sorts of Photoshopped.
But we can still see this as a win.
Hey, even this quick glimpse behind-the-scenes helps clear up any confusion over what’s real and what’s not when it comes to our societal beauty standards. There’s nothing wrong with Victoria’s Secret’s ads or fashion show being filled to the brim with fantasy. But seeing that off the runway, even their models have stretch marks, or cellulite, or thighs that touch, or body hair or whatever, is empowering AF.