We’ve all been there, that moment when you’re out shopping with your best girls and you find the perfect dress, but it comes in more than one color. Which one do you buy? There’s one that matches with everything, but then there’s the fun blue one that makes your eyes pop. Decisions, decisions.
Thanks to a supposedly new technology, we may never have to face this dilemma again. A company in Australia has the internet in a tizzy after it released a video that shows a dress changing colors at the touch of a button (well, and iPad) but it’s insane.
A company called Showpo has allegedly created a dress that changes colors.
The Australian-based fashion company has apparently created a new color-changing fabric. The promo video features Showpo CEO Jane Lu explaining that she wants to show off some new “technology” she’s been working on. She insists it’s going to be “next level.”
Is it just us, or does something seem a little too good to be true here? Hmmmmm…
Lu then introduces us to engineer Adam who appears to be using a color wheel on an iPad to alter their model’s white dress.
According to an interview Showpo rep Kelly McCarren did with Finder.com.au, the dress is made from a “special fabric that can reflect different light frequencies” and is linked to a device that can alter which frequency (and therefore which color) the light reflects.
*Cough* Green Screen *Cough*
The dress looks as though it transforms into 3 separate colors.
From white, to a pastel pink to a baby blue and finally a Berry-esque purple. While this technology would conveniently eliminate the typical “what color should I buy this in?” dilemma every girl experiences, it’s unfortunately not real, YET.
The Showpo Facebook confirmed that the dress doesn’t exist and it was likely a trick of video editing.
“Hey guys! So our ‘colour changing dress’ has garnered a LOT of attention and questions, so here’s some more information…. Although we haven’t invented the product *yet*, we think we could soon with your help!” Showpo wrote.
Finder.com.au says that the stunt was most likely created to market Showpo’s collaboration with Samsung and Questacon. Together the three brands are working to encourage young people to study S.T.E.M. subjects – science, technology, engineering and math.
Some followers were easily duped and couldn’t get enough of the dress.
While others didn’t believe it for a second.