Yellow Blush Is The Hot New Instagram Trend, Because I Guess Jaundice Is Hip Now

Poring through the plethora of brightly-colored Instagram makeup trends can be tedious. Some are good, some are bad, and some are very, very poorly-lit. But, occasionally, a makeup trend pops up that forces you to take notice and say “Hey, I don’t like that at all, but at least it’s interesting!”

For me, this particular scenario occurred when I saw that Instagram makeup artists are now experimenting with highly-pigmented yellow blush.

Yes. Yellow.

I will admit that the ingenuity charmed me, even if the actual results didn’t. Seeing yellow blush on people’s cheeks makes me feel like we’re finally living in Xenon: Girl of the 21st Century! (Which, I have to say, about damn time.)

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However, let’s be real: this blush also makes it look like you are experiencing some sort of liver failure.

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Or perhaps a nauseous pallor?

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Or you accidentally fell face-first into a pile of pollen?

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It’s kind of ironic, considering that so many concealer palettes offer colors specifically to combat yellowness. But maybe it’s important to embrace all colors and never assume that any of them are off the table when it comes to makeup artistry? On the other hand, isn’t blush called “blush” because it’s supposed to deepen the natural color of your cheeks? (Which, regardless of your nationality, is never going to be electric yellow?)

I don’t know, y’all. I’m not saying that I absolutely hate this, but I’m definitely on the fence about it. Yellow blush is one thing, but I feel like it’s a slippery slope into using green and blue blush, and then it’s just fucking makeup anarchy. But hey, maybe makeup anarchy a good thing. (I know, I can’t believe my crotchety self is saying that, either.)

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I will say, in one last bit of practical advice: yellow blush may work passably well for Instagram photoshoots, but it may be best to avoid it in reality — unless you want people to constantly assume that you’re about to vomit.

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