If you’re a young parent (or are friends with any), then you’re probably aware of the strange and unusual protocol that often comes with sending your child to any kind of school or daycare — especially if that daycare or school considers themselves to be particularly “modern” or “progressive.”
Basically: hipster parent culture is all too real, and it involves crazy amounts of self-policing and gluten awareness.
One Twitter account for a fake daycare in Los Angeles is capitalizing on this truth, sending out hilarious tweets parodying the notion of trendy childcare institutions.
The account, Los Feliz Daycare, was started by writer Jason Shapiro while he was working on the show Once Upon A Time In Wonderland, and the tweets are eerily close to what one might experience when sending their child to a progressive daycare or elementary school.
Shapiro tells the Los Feliz Ledger that the concept for the account came in 2013 when he was listening to his fellow writers complain about their kids preschools. “A co-worker came in talking about her kid’s preschool where she was scolded for sending white bread in the lunch,” he remarks.
From there, the parody account sort of created itself, and Shapiro notes that he loves the fact that the made-up school consistently contradicts itself.
“There was a tweet once where I said an almond was found on campus, so it was a ‘Code Beige’ and we’re moving all the kids to the cellar. From there, I thought it would be funny if parents didn’t like beige for the code, so I started apologizing for that. The most fun I have with the character is when it’s clear we don’t have rules. It’s kind of new agey, touchy-feely. I’m a 29-year old dude with no kids, so I’m imagining what these schools are like and sometimes I hit it dead on.”
Even though the account is clearly nonsense, some people still fell for it.
“I got emails at least once a month from families interested in checking out the school,” Shapiro says. “I wouldn’t respond because I know it’s stressful (for parents finding daycare for their kids) and I didn’t want to create any bad karma.”
Now, this parody account is actually being optioned as an animated series for Hulu, with the help of actor Adam Pally — so it looks like Shapiro will get even more of an opportunity to poke fun at new-age parenting. Writer and producer Erik Richter, who worked on American Dad!, will also be joining the team.
I have a feeling there’s going to be a lot of ridiculous names, bizarre mediation techniques, and snacks that are basically made out of tree bark.