Well, Starbucks’ holiday cups are here, so let the complaining begin!

Poor Starbucks. I almost feel bad for them.

Every year, rain or shine, the public finds a way to get its skivvies in a twist over the annual holiday cup design — and every subsequent year, Starbucks attempts to mitigate the damage by bending to the public’s will as much as they’re able.

For some reason, people are deeply invested in the holiday cup design, and the completely innocent red cups manage to generate perpetual controversy.

Perhaps that’s why today’s release of the Starbucks holiday cup has me feeling … slightly nervous? I feel like I’m watching a little kid skating on ice, bracing myself for the inevitable fall.

This year’s cup isn’t red (which will definitely upset a few people), but it does feature some crimson accents.

starbucks holiday cup 2017 2 jpg 1509529999 Well, Starbucks holiday cups are here, so let the complaining begin!

There’s actually a considerable amount of blank space on the cup’s illustrated design so as to encourage people to personalize their cups with their own colors. (You know, like an adult coloring book, except that this coloring book is filled with piping hot liquid.)

Of course, the unspoken hope for this new cup is that people will feel encouraged to create their own designs/color schemes and share them on Instagram.

starbucks holiday cups 2017 custom cups 2 1509529912 Well, Starbucks holiday cups are here, so let the complaining begin!

“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” Starbucks creative director Leanne Fremar said in a press release.


Honestly, there’s nothing wrong with these cute and clever cups. However, I’m not the only one who’s already anticipating backlash — Twitter is also bracing itself.

Dear general caffeine-guzzling public: you should all probably calm down. Starbucks is just here to serve you coffee. As long as these cups aren’t leaking scalding coffee onto your lap, there is really no reason to complain about them.

Starbucks has already given you your beloved pumpkin spice latte, people! Don’t bite the hand that feeds you!

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