Busty gals, rejoice: the Ta-Ta Towel now comes in holiday patterns

Prepare yourself: the beloved Ta-Ta Towel is back, and it’s better than ever.

As you may recall, the Ta-Ta Towel went viral earlier this summer, thanks to its simple and compelling purpose: eliminating pesky underboob sweat for full-chested women when they’re getting ready after showering (or just lounging around the house).

Ta-Ta Towel founder, Erin Robertson, was inspired to create the towel thanks to her own boob sweat frustrations — and her idea appealed to women everywhere.

According to a press release, each Ta-Ta Towel is “made out of terrycloth fabric on one side and a super soft liner on the other” and “absorbs moisture from underneath the breasts and behind the neck.” While the towel’s main usage is preventing uncomfortable boob sweat, it has also proven to be helpful for “pregnant, postpartum, and nursing moms, women undergoing cancer treatments and other medical procedures, and elderly women.”

Spokesperson Zlata Faerman says that Erin has been totally inundated with orders since the Ta-Ta Towel’s initial success. “When the Ta-Ta Towels went viral this past August​, she went from having several orders a week to over 55,000 orders. She’s very humbled by the entire experience and says she will not rest until everyone’s ta-ta’s are in her Ta-Ta Towel.”

Thanks to the product’s initial success, Ta-Ta Towel is releasing new patterns just for the holidays — a move which was so popular that the site actually crashed upon their release. (Don’t worry, it’s working again.)

The first holiday pattern, called “Candy Cane Lane” is reversible, with candy cane stripes on one side …

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… and a festive green on the other.

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Another pattern, “Earl Grey,” is more simple, with a solid heather gray on one side …

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… and classy, solid black on the other.

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Erin will also be releasing other new holiday patterns as the month progresses, so keep your eyes peeled!

If you’re a holiday enthusiast who also gets frustrated by boob sweat, then perhaps now is the time for you to finally take the plunge and try out one of these festive Ta-Ta Towels. You can grab them for $45 each.

Because sweating during the holidays should really only be caused by having to talk to in-laws — not by your boobs.

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