By now, you’re Instagram feed has likely been flooded with what appears to be your typical basic girl summer photo by the pool, but is actually the same model in a red swimsuit over and over. This repetitive annoyance is all thanks to a popular clothing company called Sonny Co that promised its customers free swimsuits if they reposted the photo.
This advertising ploy was so overwhelmingly successful that the company is now drowning in orders and will most likely lose a lot of money and customers. Needless to say, the internet won’t be letting this go any time soon.
Last Thursday, a swimsuit company called Sunny Co Clothing announced a giveaway on their Instagram account.
The clothing company told US followers if they reposted an image of a model in one of their swimsuits and tagged Sunny Co, they would receive a $65 swimsuit for free and would only need to pay shipping and handling. Unsurprisingly, the promo was wildly successful—more than 100K people commented on the post and there are thousands of reposts flooding Instagram’s feed.
Thousands of people were trying to get in on this ridiculously great deal.
If you’re going to offer anything free—particularly a stylish one-piece swimsuit at the beginning of summer—you should probably expect a flood of interest. Plus, the fact that Sunny Co made this giveaway unrealistically easy.
After an overwhelming amount of responses in the first 20 hours, Sunny Co modified the giveaway’s terms, adding that they “reserve the right to cap the promotion if deemed necessary.”
Probably should have thought about that beforehand.
Under the promo rules, the company informed customers that “due to the overwhelming volume of orders” processing and shipping could take anywhere from 3-6 weeks and their may be further delays.
Of course, it was only a matter of time before the memes began.
Then, several copycat social media accounts got in on the action and conned followers into bombarding the real Sunny Co Instagram account with requests to follow a Snapchat page.
Sunny Co was originally founded by two Arizona University seniors, Alan Alchalel and Brady Silverwood.
On the company’s About page, the pair shared their business mission:
OUR MISSION IS TO BE MORE THAN JUST A CLOTHING COMPANY. WE WANT TO BE A COMPANY THAT LISTEN’S TO EVERY SINGLE CUSTOMERS WANTS AND NEEDS. IF WE CAN PUT A SMILE ON EVERY PERSON THAT WEARS A SUNNY CO CLOTHING PRODUCT THEN AND ONLY THEN CAN WE SLEEP EASY.
Unfortunately, several of their customers were not smiling and took to Alan’s Facebook page to complain.
Apparently, several giveaway participants were still being charged full-price for their swimsuit even after inputting the promo code.
According to BuzzFeed News, several women attempted to contact the company via multiple social media platforms and did not receive a response.
However, a spokesperson for Twazer App—who sponsored the giveaway—assured a concerned customer that things would be sorted out.
The Pamela Sunny Suit is now officially sold out on Sunny Co’s website.
“We’re both young companies and are a bit overwhelmed by the immense amount of interest in the product,” the Twazer spokesperson told BuzzFeed.