A major cornerstone of the Victoria’s Secret brand, apart from selling highly overpriced scraps of lace (YEAH, I SAID IT), is the circulation of imagery depicting scantily clad women, none of whom are larger than a size two. Even though plus-size models have long called for more inclusiveness in Victoria’s Secret advertising, the company has staunchly remained a predominately “skinny” brand.
Because nothing says “pro-women” like advertising which only depicts a tiny percentage of the female demographic, right?
Plus-size model Tabria Major recently decided to take matters into her own hands: she recreated several Victoria’s Secret advertisements, and posted the photos to her Instagram page.
“Maybe I’ll be a Victoria’s Secret Angel this year for Halloween, since it ain’t happening in real life lol,” Tabria wrote in the caption. “Just paying homage to a few of my favorite pics/outfits from VS here and showing that curvy girls can rock (and sell) lingerie just as well as straight size models.”
Tabria’s gorgeous photos are an important reminder that representation matters, and that the public shouldn’t simply accept rail-thin models as the status quo in advertising.
“I really want to open the discussion of inclusivity in mainstream media,” Tabria tells HuffPost. “I just want to know why they, and so many other companies, don’t cater to the average-sized woman.”
“The main argument I’ve heard is that it’s expensive, time-consuming, and companies don’t have the proper resources to expand their sizes,” she says. “I personally don’t believe that, primarily because the plus-size industry brings in billions of dollars each year, and the potential profit companies would make should counter any of their hesitations. I’m sure there’s an underlying reason that we’re not aware of, whether it’s associated with costs or the company’s image, but hopefully, they’ll understand that everyone should be able to purchase any style of clothing, and shouldn’t be ‘punished’ for their size.”
That day truly can’t come soon enough — but, until then, we have Tabria’s amazing guerrilla advertisements to remind us all why more body types deserve to be celebrated.